Walmart-owned Flipkart has launched Shopsy, a brand new platform for people and small companies to turn out to be resellers of products of their networks via platforms resembling WhatsApp.
That is basically a social-commerce platform that may permit particular person entrepreneurs or small enterprise house owners to share catalogues of merchandise from Shopsy of their networks and take orders, which might be fulfilled by Shopsy. Whereas the platform might be free for these people and small companies, sellers on Shopsy can pay the same old market charge.
Prakash Sikaria, senior vice-president for progress and monetisation at Flipkart, stated the platform may also assist resellers arrange their very own web sites sooner or later. This mannequin was pioneered by Shopify, which helps companies arrange on-line shops.
Sikaria stated Flipkart goals to allow over 25 million on-line entrepreneurs via Shopsy by 2023. The platform will provide round 150 million merchandise throughout sectors resembling trend, magnificence, mobiles and residential, however not groceries. These orders can’t be positioned on Flipkart itself as its inner techniques often flag bulk orders from a single consumer.
“The order has to return again to you. When you get an order that individuals want 10 T-shirts, you may come again on the app and place an order on Shopsy and it is going to be delivered by Flipkart,” Sikaria stated.
Flipkart will thus act as a conduit between the vendor and the reseller.
Based on Sakaria, Shopsy’s goal is to energy e-commerce for communities and third-party channels which customers spend time on and belief.
This comes at a time when social commerce platforms resembling Meesho and others wish to faucet into the rising demand for e-commerce past metros. Meesho lately raised $300 million in a spherical led by Japan’s SoftBank, which can be in talks to put money into Walmart-owned Flipkart.